New and improved!

I began noticing a lot of “new and improved” items in the world. Every time I do laundry, I see detergent that is “new and improved”. If something is new, then it is new. It did not exist previously. How can it possibly be improved? If something is improved there must have been a previous version that was not as good as the current version. Here is why you will see more things that are “new and improved”.

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